Design / Figma

Figma

If you design screens, you're probably here already. The AI features are a nice extra, not the reason to pay.

If Figma isn't right

Canva in design
Every small business I know already uses it. The AI bits are useful, not magic.
Free tier; Pro available
Midjourney in design
Still makes the prettiest pictures. Lousy at text in images, and the web app took its time arriving.
Paid from $10/mo
Photoroom in design
Background removal and product shots that look shop-ready without a studio. The free plan is personal-use only; pay before you put outputs on a storefront.
Free tier (personal use); Pro from $7.50/mo billed yearly
Gamma in design
Turns a rough outline into a shareable deck or one-pager in minutes. Fine for client pitches when polish matters more than pixel control; export to PPTX when someone insists on PowerPoint.
Free tier (400 one-time credits); Plus from $9/mo